We can't know where we're going if we don't know where we've been.

Maybe you work inside a business and want to better communicate exactly what you do to your customers. Maybe you run a business and are defining or renewing your core principles. 

What filter do you run your business through?

Your business' Origin Story is a great way to connect with your customers.

It lets your customers know WHY you do what you do. 

Here are some questions to get you started...

6. Watch current market trends in your industry:

You can build a story around how your business is dealing with a new law change that will affect your customers. 

5. Look up existing Testimonials:

See what past customers liked about your business: how about doubling down on that one thing you do better than anyone else?

4. Talk to your colleagues:

Your business is full of specialists. Each has their own unique way of working. Maybe to them it's normal, but your customer may find that invaluable.

Your business is staffed with unique individuals. Honor that. 

3. Discover what goes into making your product:

Customers love to know how things work. Think of the glass-walled chocolate factory floor and the micro-breweries where you see the brass vats and stills.

What part of the process can you share?

2. Research how your product was developed. 

Was the spring collection floral print dress inspired by a Spanish paseo or was the head gasket inspired by the roar at Talladega?

Your customers would love to know. 

1. Talk to the creator!

Who knows better than the genius who started it all? Sit them down, ask them questions about where it all started. And if you're the creator, interview yourself!

Remembering WHY you do what you do will help your ideal clients find you.